PRINCIPLES OF USING FILES

COOKIES

What are cookies:

In order to improve the services we provide to you, our website uses cookies. Cookies are small files that store information in your browser and are commonly used to distinguish individual users. However, the user is not personally identifiable based on this information.

Cookies help, for example:

  • for the proper functioning of our site to allow you to complete the purchase process with the least possible difficulty;
  • in remembering our customers' login details so they don't have to enter them every time;
  • when determining which pages and functions visitors use most often; based on this, we can best tailor our offer to your requirements;
  • They help us find out which ads visitors view most often, so that they don't see the same ad over and over again while browsing the site, or so that they don't see ads for products they are not interested in.

For more general information about cookies, see e.g. here.

What cookies do we use:

The cookies used on our website can be divided into two basic types in terms of their durability. Short-term cookies, called "session cookies", are only temporary and remain stored in your browser only until you close the browser. Long-term cookies, called "persistent cookies", remain stored on your device for much longer or until you manually delete them. The length of time cookies remain on your device depends on the settings of the cookie itself and your browser settings.

In terms of the function that each cookie performs, cookies can be divided into:

  • conversion, which allow us to analyze the performance of different sales channels;
  • tracking (tracking), which, in combination with conversion, help analyze the performance of various sales channels;
  • remarketingwhich we use to personalize the content of advertisements and target them correctly;
  • analyticalwhich help us improve the user experience of our website by understanding how users use it;
  • essentialwhich are important for the basic functionality of the website.

Some cookies may collect information that is then used by third parties, for example to directly support our advertising activities (so-called “third-party cookies”). For example, information about products purchased by visitors to our site may be displayed by an advertising agency so that we can better tailor the display of online advertising banners on the websites you view. However, you cannot be identified from this data.

How to refuse the use of cookies

You can configure your browser settings to allow cookies. Most browsers automatically accept cookies by default. You can use your browser settings to refuse cookies or to restrict the use of certain cookies.

You can find information about browsers and how to set your cookie preferences on the following websites:

An effective cookie management tool is also available on the website www.youronlinechoices.com/cz/

By using this website, you agree to this processing of cookies.

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